Discover more in our in-depth sports betting industry report. However, many female bettors express a desire for more betting education, indicating an untapped market. Factors such as ease of use and competitive odds sway platform choice.

The core demographic remains young men, but there’s a budding opportunity with young women. With 61% of bettors leaning towards mobile and online platforms, the digital shift in the industry is evident. The trend is particularly pronounced among younger adults, showing a rise in betting frequency. While sports betting activity slightly dipped this year, the interest persists. As more states open up to sports betting – especially mobile betting – revenues are expected to increase further with the potential addition of larger population states like California and Texas. have legal sports betting, with 33 operational, and New Jersey, Nevada, New York, Illinois and Pennsylvania leading in handle and revenue since 2018. The sports betting industry in the US continues to grow, with total wagers reaching a record $31.1 billion in Q1 2023, generating a record quarterly revenue of $2.79 billion.

US Sports Betting Market Size and Industry Overview

Reasons for choosing a specific sportsbook.

Sports betting history, interest, frequency and interest by sport.

Factors impacting the sports betting landscape.

The US sports betting market and performance.

Covering the US market, you’ll be able to strategise confidently with Mintel’s market-leading independent research.īelow, we list the key areas analysed and offer handpicked insights from the report. This sports betting industry report provides an in-depth analysis of sports bettor preferences, sports betting platform market share, strategies for sportsbooks, and much more.

Sports betting industry analysis